s444 serves players across all of Pakistan — and takes the privacy of every single one of them seriously.
At s444, your personal information belongs to you. This policy explains in plain terms exactly what data we collect, why we collect it, how we use it, who we share it with, and what controls you have over it. We've tried to write this the way we'd explain it to a friend — no unnecessary legal jargon.
s444 serves players across all of Pakistan — and takes the privacy of every single one of them seriously.
Before we get into the details, here's the short version: s444 collects only the personal data that's genuinely necessary to run your account, process your payments, keep you safe from fraud, and let you use all the features of the platform. We don't sell it. We don't hand it to advertisers. We don't share it with people who don't need it.
We also give you real control — you can ask to see your data, correct it, or have it deleted. The sections below explain the full picture. If anything is unclear after reading, contact us at support@s444.wine and we'll explain it personally.
For the purposes of this Privacy Policy, s444 — operating at s444.wine — is the data controller responsible for the personal information collected from users of this platform. When this policy refers to "s444", "we", "us", or "our", it means the entity operating the s444 platform.
s444 is an online gaming platform designed specifically for Pakistani players, offering cricket betting, live casino games including Baccarat and Roulette, Virtual Sports, real-money Ludo, and a VIP loyalty programme. All services are provided to registered users in exchange for the personal data necessary to verify identity, process PKR payments, and maintain account security.
If you have any questions about how s444 handles your personal data, you can reach the data contact point at: support@s444.wine. We will respond to privacy-related queries within 5 business days.
s444 collects personal information in different categories depending on the stage of your account lifecycle. Here is a clear breakdown of what we collect and when:
| Category | Specific Data Points | When Collected |
|---|---|---|
| Identity | Full name, date of birth, CNIC number, gender | At registration & verification |
| Contact | Mobile number, email address, city of residence | At registration |
| Financial | Payment method details (Easypaisa/JazzCash account, bank account number, card last 4 digits), deposit and withdrawal history | On first transaction |
| Verification Docs | CNIC scan or photograph, proof of address, payment method ownership documentation | On KYC request |
| Activity | Game history, bet history, session timestamps, login times, IP addresses | During platform use |
| Technical | Device type, browser, operating system, screen resolution, referring URL | Automatically on visit |
| Communications | Support ticket contents, live chat transcripts, email correspondence with s444 | When you contact us |
| Preferences | Game preferences, marketing consent status, notification settings | During platform use |
Note on CNIC: Your CNIC number is collected solely for identity verification and age verification purposes. It is stored in encrypted form and is only accessed by the s444 compliance team during the verification process or in response to a legal obligation.
s444 collects your personal data through three primary channels:
The largest part of the data we hold is what you provide directly — during account registration, when you upload verification documents, when you make a deposit or withdrawal, when you contact support, and when you update your account preferences. You are always in control of what you provide directly, though certain data (such as your name and a valid mobile number) is required to operate an account.
When you visit s444 or use the platform, our systems automatically collect technical information about your device, connection, and session. This includes your IP address, browser type, device identifiers, session duration, pages visited, and game activity. This data is collected using standard web technologies including server logs, session tokens, and cookies — described further in Section 7.
In some cases, s444 receives data from third parties to supplement what you have provided. This includes fraud screening signals from payment processors, identity verification results from document verification services, and account activity flags from banking partners when processing IBFT or card transactions. Third-party data is used solely to improve the accuracy of identity verification and to protect your account.
Whether you're in Lahore, Karachi, or anywhere in Pakistan, s444 protects your data with the same high standard.
Every piece of data s444 processes has a specific, legitimate purpose. We do not process data "just in case" — there is always a clear reason. The main purposes are:
Certain data processing is required by law or by our payment processing partners. s444 processes data to meet these obligations even where you might prefer otherwise — for example, retaining transaction records for the legally required minimum period.
s444's commitment: We review our data processing purposes regularly. If we intend to use your data for a purpose that isn't listed here, we will notify you and, where required, seek your explicit consent before proceeding.
s444 does not sell your personal data to any third party. We share your data only with the specific categories of parties listed below, and only to the extent necessary for the stated purpose:
When you deposit or withdraw using Easypaisa, JazzCash, NayaPay, SadaPay, bank IBFT, or card services, we share the transaction data necessary to process that payment with the relevant payment provider. These providers have their own privacy policies and data security standards. They receive only what they need to execute the transaction.
If your account requires KYC verification, we may share your name, date of birth, and CNIC details with a trusted identity verification service. These services verify the authenticity of your documents and return a pass/fail result. They do not retain your documents beyond their own stated retention policies.
Live casino games (Baccarat, Roulette) are provided through verified live dealer platforms. These providers receive session-level data necessary to serve the game — typically a session token and seat identifier — but do not receive your full personal profile or payment information.
If required by applicable law, court order, or legitimate legal process, s444 will disclose user data to the relevant authority. We will notify you of any such request to the extent permitted by law before complying, unless legally prohibited from doing so.
Within s444, access to your personal data is restricted to staff members who genuinely need it for their role — the support team, the compliance and verification team, and senior management where required. No employee has unrestricted access to all personal data.
What we never do: We never share your data with advertising networks, data brokers, marketing aggregators, or any party whose primary purpose is to resell or monetise personal information. Never.
s444 retains your personal data only for as long as it is necessary for the purpose it was collected, or as required by applicable legal and regulatory obligations. The general retention periods we apply are:
After the applicable retention period, data is securely deleted or anonymised so that it can no longer be attributed to you personally. If you request deletion of your account before the end of a retention period, we will delete all data we are legally permitted to delete immediately, and retain only what we are legally required to keep until the retention period expires.
s444 uses cookies and similar technologies on our platform. Cookies are small text files stored on your device that help us recognise you between sessions and provide a functioning, personalised experience. Here is a breakdown of the types we use:
Required for the platform to function. These include your login session token, security tokens, and cart/balance state. You cannot opt out of these without losing access to your account.
Help us understand how players use s444 — which pages are visited, how long sessions last, and where technical issues occur. Data is aggregated and anonymised. You can opt out via your browser settings.
Remember your settings and preferences — such as your preferred deposit method or notification preferences — so you don't have to re-enter them every session.
Used only if you have opted in to marketing communications. These track which promotions you've seen within the s444 platform so we don't show you the same offer repeatedly. s444 does not use third-party advertising cookies.
You can control cookie settings through your browser's privacy settings. Disabling cookies other than the strictly necessary ones may affect some platform features but will not prevent you from playing or making transactions.
Registering at s444 is simple — and your personal data stays safe from the moment you create your account.
Data security is not optional at s444 — it is a core part of how the platform is built and operated. We use multiple layers of technical and procedural security to protect your personal information:
Your role in security: s444's security measures work best alongside your own good habits. Use a strong, unique password. Never share your login credentials. Log out of the platform when you're done on a shared device. Contact support immediately if you notice unusual activity on your account.
As a player at s444, you have a set of rights regarding your personal data. These rights exist to give you genuine control over your information. Here is what you can ask us to do:
How to exercise your rights: Email support@s444.wine with the subject line "Data Rights Request" and describe what you'd like. We'll acknowledge within 24 hours and fulfil your request within 10 business days. We may ask you to verify your identity before processing certain requests.
s444 does not knowingly collect personal data from individuals under 18 years of age. The platform is strictly an 18+ service, and registration requires confirmation of age at the point of sign-up. During the identity verification process, date of birth is verified against CNIC documentation to confirm eligibility.
If s444 becomes aware that personal data has been collected from a person under 18 — whether through a misrepresentation at registration or through any other means — that account will be immediately and permanently closed, all data associated with the account will be deleted without retention, and any deposits made will be returned to the source payment method after standard processing timelines.
Parents or guardians who believe a minor has created an account on s444 should contact us immediately at support@s444.wine. We will investigate and act on any such report as a priority.
With your consent, s444 may send you marketing communications about promotions, new games, tournaments, seasonal offers, and VIP Club updates. These communications may be sent via email, SMS, or in-app notification depending on your preferences and the communication settings in your account.
We will only send you marketing communications if you have given explicit consent during registration or subsequently updated your preferences to opt in. We do not assume consent and we do not send unsolicited marketing as a default.
You can withdraw your marketing consent at any time using any of the following methods:
Withdrawing marketing consent does not affect your account or any gaming services — you will continue to receive essential account notifications (deposits, withdrawals, account security alerts) regardless of your marketing preference.
No third-party marketing: s444 does not share your contact details with any third-party marketing company for their own use. Marketing is conducted by s444 directly and only regarding s444's own products and promotions.
s444 reviews this Privacy Policy periodically and updates it when our data practices change, when we introduce new features that involve data processing, or when there are relevant developments in applicable law. The date at the top of this page reflects when the policy was last updated.
When we make material changes — meaning changes that meaningfully affect how we collect, use, or share your data — we will notify registered players by email to their registered address and/or via an in-platform notification. Minor clarifications and corrections may be made without individual notice, but the updated page will always reflect the current practices.
Continued use of s444 after a privacy policy update takes effect constitutes acceptance of the revised policy. If you disagree with any change, you may close your account before the change takes effect by contacting support@s444.wine.
If anything in this policy is unclear, if you want to exercise a data right, or if you have a concern about how s444 has handled your personal information, please get in touch. We're available 24/7 and privacy requests are treated with priority.
Now that you know exactly how s444 handles your data, register with confidence and start playing. Cricket betting, live Baccarat, Roulette, Virtual Sports, and Ludo — all with real PKR stakes and instant Easypaisa payouts.